You may have heard about Conficker, the rogue computer program that might do something dreadful on April 1. The truth is that the threat posed by Conficker is almost entirely theoretical, and that only a handful of dedicated professionals will notice anything out of the ordinary when that date comes around.
Digital video recorder maker TiVo will start offering movies from Blockbusters online downloading service as the two struggling companies try to beef up their digital reach to keep up with competition.
Kathleen Hughes, a manager of money market funds at JPMorgan Asset Management, has an interesting description for the change in risk appetite of investors: “Risk appetite leaves on a horse but comes back on foot,” she said at a Reuters funds summit. The report from the conference points to data from fund trackers EPFR Global (for the second week of March) to indicate signs of growing risk
If anyone had doubts about the viability of a business that is purely focused on making videogame applications for Apples iPhone and iPod Touch, venture capitalists arent among them. Ngmoco, known for iPhone games like puzzle-adventure game Rolando and word game WordFu, said on Monday that it raised $10 million in a new round of financing led by Norwest Venture Partners.
Business Week is syncing the comments on its social-networking site to Twitter, making it among the first major media companies to harness the popularity of the microblogging service.
What do you think is the brand of the community that you live in? From what you know, does it have difficulty attracting investment? Do your city officials keep changing slogans in a desperate attempt to see what will stick, thinking fancy advertising is the ticket to prosperity? Because of poor brands many communities are suffering. Place branding could help them update their strong points to attract investment and talent. Like corporate branding, place branding draws out a positioning strategy that differentiates. Recently, I was interviewed by Ed Burghard from the Burghard Group. They just recently re-branded the State of Ohio, and launched their Brand America initiative.
Marketing is used as a way to make our advertising more effective. If you have the right audience identified, you can find ways to reach them. One such way that is growing by leaps and bounds is digital marketing.
Much of the analysis about the notion of IBM buying Sun Microsystems has focused on fashionable things like open-source software. Tape drives, by contrast, seem an artifact from a bygone era. But they could play an interesting role if the reported deal talks go anywhere.
